The stand showcases the theme ‘Committed to the UK industry.’ “We feel very strongly about being at the heart of the UK poultry sector,” says Alan Thomson, general manager, Aviagen UK Limited, and under this banner, we’ll be actively demonstrating our commitment to the industry - both at the Fair and into the future.”

Commitment to Customer Supply, Support and Success

The Ross^® brand will take centre stage on the stand with the company also promoting its alternative product offering under the Rowan Range^® brand. Aviagen’s long-term commitment to supplying the UK industry with top-quality poultry breeding stock will also be highlighted.

‘Commitment to R&D’ has recently been demonstrated in the UK through a significant investment programme for the UK pedigree facilities with the aim to benefit Aviagen’s customer base through the provision of improved product quality at both breeder and broiler level, backed by consistently expanded facilities with state-of-the-art technology.

Allied to this is Commitment to Customer Support, which underlines dedication to customer care, first and foremost via the UK Technical Support team, as well as through a range of Aviagen experts.

Graphic panels will also feature the Ross UK Flock Awards, plus the achievements of the Ross 400 Club members, both of which showcase Customer Success. The ever-growing 400 Club comprises a select membership of Ross broiler growers who have achieved an EPEF score of 400 or more. “The Club was created in 2009 to recognise farmers’ hard work, dedication and professional standards,” explains Stuart Thomson, Technical Service Manager, who spearheads the Club, “and we now have a record 250 members, representing just the top 1% of the UK poultry industry.” The UK Flock Awards also take top billing: Flock Awards are presented annually to UK customers who attain exceptional results with their Ross Parent Stock flocks.

As Aviagen is committed to the future of the UK industry, the company invests in the next generation of UK poultry people through the provision of scholarships, collaboration with education establishments and personal development schemes. A selection of personnel success stories will be displayed on the stand where you will receive a warm welcome from the UK team and other Aviagen representatives.

About Aviagen

Since 1923, Aviagen^® has established itself as the world's leading poultry breeding company, developing pedigree lines for the production of commercial broiler chickens under the Arbor Acres^®, Indian River^®, and Ross^® brand names. The Rowan Range^® and Specialty Males^® are specialty breeding stock from Aviagen that offer greater flexibility for customers to meet specific or niche market requirements. The company is based in Huntsville, Alabama, USA with a number of wholly-owned operations across the United Kingdom, Europe, Turkey, Latin America, India, Australia, New Zealand, South Africa and the U.S., and joint ventures in Asia. Aviagen employs more than 3,900 people and has a distribution network serving customers in more than 100 countries.

For further information, please visit www.aviagen.com.