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RSPCA Alternative Awards 2005

by 5m Editor
14 October 2005, at 12:00am

UK - On 12th October 2005 the RSPCA held the first Alternative Awards ceremony to reward companies leading the way in good animal welfare practice.

RSPCA Alternative Awards 2005 - UK - On 12th October 2005 the RSPCA held the first Alternative Awards ceremony to reward companies leading the way in good animal welfare practice.

The awards were based directly on the findings of a MORI Consumer Survey that asked consumers which animal welfare issues most concerned them. In the Fast Food Chains, Restaurant Chains, Supermarkets and Other Food Retailers categories the key concerns were;

  • The importing meat and eggs from countries with lower standards than the UK.
  • The welfare of hens kept in cages.
  • The welfare of poultry, pigs, cattle.
  • The lack of labeling information about animal welfare standards.
The awards were open to any company selling, producing or marketing products and entries were judged by independent experts. The winners in the food related categories were…

Food Retail - Waitrose
Fast Food Outlets - McDonald's UK
Restaurants - Strattons



The Co-op and Marks and Spencer Food also received commendations for their ethical efforts. Winners were presented with a new marque for a year which will allow consumers to identify them as a business committed to high animal welfare standards.

The key reasons for these companies receiving recognition included the use of slower growing broilers, extensive use of free range eggs (particularly in further processed products such as ice cream and cakes) and the pioneering work carried out by McDonalds in the USA with Professor Temple Grandin looking at systems to improve animal welfare in slaughterhouses, which has had global influence.

"These companies are blazing a trail for animal welfare by putting kindness and social responsibility at the heart of their business model." RSPCA Director General, Jackie Ballard said, "While other may turn a blind eye to the source of animal-derived produce used in their outlets, each of these award winners have demonstrated their commitment to combat cruelty practice, and for that we applaud them."

Further details on the awards and the MORI survey results can be found at: www.rspcaalternativeawards.org.uk.

Source: RSPCA Alternative Awards - 14th October 2005

5m Editor