Planet-saving becomes new food buzzword

by 5m Editor
7 December 2005, at 12:00am

IOWA - Some day there may be another choice to make when buying your corn flakes besides plain, frosted or organic. Call them planet-saver flakes. They would be made from corn that was grown with less water or energy. The people who get paid the big bucks to figure out what we&#39;ll be eating in the future think that people are going to be increasingly concerned about how much of the Earth&#39;s water and dwindling oil supplies were used to grow their food. In other words, &quot;sustainable&quot; could take its place beside &quot;organic,&quot; &quot;low fat&quot; or &quot;heart healthy.&quot; &quot;People will care if we&#39;re a good shepherd&quot; of water and energy supplies, said Steve Sanger, the chairman and chief executive of General Mills Inc. &quot;I don&#39;t think that&#39;s on consumers&#39; minds today, but it will be.&quot; To see why, you only have to go as far as California, where farmers are increasingly having to compete for water with the state&#39;s expanding cities. Agriculture is already consuming 70 percent of the fresh water worldwide. That can&#39;t go on, not with an expanding population. &quot;As urbanization spreads, and agricultural land comes down, then availability of water becomes a concern,&quot; says Hugh Grant, chairman, president and chief executive of seed giant Monsanto Co. <i>Source: Des Moines Register</i>

5m Editor