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Poultry sales slide by 7%, survey finds

by 5m Editor
11 April 2006, at 12:00am

UK - Most of the leading retailers report that there has been no discernible drop in demand for poultry and eggs since the discovery of the UK&#39;s first incidence of avian influenza in Fife last week. However, figures published by the Meat & Livestock Commission in its latest weekly market survey tell a different story. Each month, the market analyst TNS conducts an survey of consumer trends for MLC. The latest results cover the four-week period ending on March 26, which is well before the Fife discovery, and show that there had been a 7% fall in household purchases of fresh and frozen poultry, with expenditure down by 8% on the previous month. The statistics need to be taken into context because while there had been a marginal increase in the sale of fresh chicken breasts, purchases of frozen product were down by more than 10%. Household purchases of turkey were also down by around 2%. The survey is derived from information supplied by 20,000 respondents. However, there is some good news in that March sales of whole chicken were actually up by 2.4% by volume and 1.5% in terms of cash outlay on the same period 12 months ago. However, the downside is that the current trade on the Smithfield market in London is nothing short of calamitous. <i>Source: The Herald</i>

5m Editor