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Tyson Foods Unveils Chicken Product Innovations

by 5m Editor
19 May 2006, at 12:00am

US - As part of ongoing efforts to create more value-added products, Tyson Foods, Inc. (NYSE: TSN) has developed three new product innovations in its retail chicken business. The company provided details today at an investor conference in New York City.

Tyson Foods Unveils Chicken Product Innovations - US - As part of ongoing efforts to create more value-added products, Tyson Foods, Inc. (NYSE: TSN) has developed three new product innovations in its retail chicken business. The company provided details today at an investor conference in New York City.

Tyson has introduced 100% All Natural Marinated Fresh Chicken, which contains no artificial ingredients. The company will also soon offer consumers two new convenience driven product lines. They include Trimmed and Ready™ fresh chicken, which is hand trimmed and ready to cook, as well as individually wrapped, boneless chicken breasts for consumers who choose to freeze some of the product for later use.

“We’re excited about each of these new product initiatives and the value they bring to the Tyson brand of retail chicken,” said Bill Lovette, Tyson senior group vice president of Poultry and Prepared Foods, who spoke Thursday at the Harris Nesbitt Agriculture and Protein Investor Conference. “They will provide today’s consumers with more of what they want -- all natural, great tasting products as well as convenience, which will elevate our brand.”

“To have a strong brand in beef and pork, we must maintain the strength of our branded, fresh chicken program. It’s very important to our company and our brand to continue innovating in this category,” he added.

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