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David Butler Receives Distinguished Service Award

by 5m Editor
23 December 2006, at 3:25pm

UK - Aviagen, the world's leading poultry breeding company, is delighted to announce that David Butler has been awarded the British Poultry Council's Distinguished Service Award. Lord Rooker, Minister of State (Lords) for Sustainable Farming and Food, presented David with the award at a ceremony at the House of Commons, London on Tuesday 5th December 2006.

Aviagen

David has worked in the poultry industry for over 40 years, commencing employment with Ross Breeders Limited as a technical advisor in August 1966. One of David's greatest technical achievements was the introduction and development of the Avian Growth Profile, which has proved so successful that it is now used by all poultry breeders.

David was also at the forefront of the 'Ross Approach' - namely building relationships with customers, providing regular visits and a quality follow up service. This demonstrated to the industry the importance of technical service and how it can enhance product performance and customer profitability, He has also taken the time throughout his career to show an active interest in the training and development of young technical managers, helping to establish Aviagen's outstanding technical team.

Peter Page, Aviagen Vice President- Europe, says: "I would like to congratulate David on receiving this award and for his tremendous achievements which have truly helped to improve and grow the poultry industry.

David has a tremendous ability to establish his, and the company's, credibility when building relationships with customers. For example, he developed and maintained good relationships with customers in Japan at a time when the British industry barely realised that such things were important. These relationships still stand today.

David is trusted and highly respected, not only with his colleagues at Aviagen but throughout the poultry industry and is a well deserved recipient of this distinguished award. At an age when most people are retired and 'taking things steady', David continues to travel the world for Aviagen. His frequent travel to Japan and occasional visits to Iran, Russia and other countries all seem to keep David young at heart and inspire his colleagues to rise to the challenge of the modern broiler industry."

ThePoultrySite News Desk

5m Editor