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UK Jointed products find favour over whole birds

by 5m Editor
8 December 2006, at 11:15am

UK - Increasing numbers of families are opting for jointed products over whole birds. And for a big producer, it is becoming a growing and profitable part of its business.

In his annual pre-Christmas letter to hatchery customers, Paul Kelly of Kelly Turkeys said: "Although nothing beats whole roast turkeys for flavour and value, jointed products are proving more appealing to smaller families.

"The whole turkey will always be the centrepiece of the Christmas table for most families at Christmas, but we have to recognise that many gatherings are becoming smaller with the growth in single parent families and couples having fewer children," said Mr Kelly.

Source: FWi

5m Editor