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UK Retailer Puts Turkey In Top Christmas Spot With 17th Century Breed

by 5m Editor
18 December 2006, at 12:02pm

UK - ASDA has reintroduced a traditional 17th century turkey breed this month in a bid to make turkey the nation’s favourite seasonal roast, after a recent survey revealed that it was no longer the favourite choice for Christmas.

When surveyed, 33% of customers said that they would be tucking into delicacies such as guinea fowl, duck and goose this year compared to only 10% last year. A massive 57% said that they would be very happy to try something different.

In a bid to get the nation eating turkey again, ASDA joined forces with Norfolk Farms to reintroduce a traditional breed of turkey – The Extra Special Blue Slate - an exclusive 3-4kg breed (the perfect weight for a turkey) from the 1800’s.

Source: FWi

5m Editor