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Now, egg boards the brandwagon

by 5m Editor
10 April 2007, at 9:54am

CHENNAI: Egg is newest commodity on the block to get branded, thanks to Coimbatore-based vertically integrated poultry major Suguna Poultry Farm which is hitherto tapping the unbranded egg market across the country.

This apart, the company is also set to launch a range of designer eggs for the beauty conscious and persons affected with diabetes and heart-disease next week. “Our turnover has touched the Rs 1,400-crore mark in 2006-07. After branded chicken hit the markets, it was logical that branded eggs too hit the stands,” Suguna group MD B Soundararajan told ET.

The company, with 12,000 poultry farmers through a contract farming arrangement, has presence in Andhra Pradesh, Puducherry, Karnataka, Gujarat, Maharashtra, West Bengal, Orissa and Punjab, through its contract-farming business model. The layer market in India is estimated at Rs 7,000 crore.

Source: Economic Times

5m Editor