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Aviagen Brand Updates

by 5m Editor
18 July 2007, at 12:03am

GLOBAL - Aviagen, the world’s leading poultry breeding company, operates in over than 85 countries. Here is an update on three of the company's brands.

Ross

  • UK Flock Awards were presented to customers who achieved exemplary results for their farm management practices and stockmanship
    New Ross Ad
  • Kicked off new “Bred for Performance” ad campaign
  • Kego A.E., based in Nea Artaki, signed a contract to be the exclusive distributor for Ross 308 parent stock in Greece
  • The first Ross 708 grandparent flocks in Italy were placed this year
  • Held Ross technical meetings throughout Turkey, the Middle East and Africa to provide valuable after-sales support for distributors in this region
  • Made heavy investments in support for areas such as Russia and Hungary as the market continues to grow in Eastern Europe

Arbor Acres

  • Kicked off new ad campaign featuring “The People Behind the Bird”
  • Recently held a Global Forum for all Arbor Acres distributors. This two day seminar in Singapore brought together more than 40 participants from 16 countries to discuss brand, product and management issues
  • Korean Grand Parent Breeders, Plc (KGB) signed a contract to become the distributor for the Arbor Acres Plus S parent package for the entire Korean peninsula
  • The 43rd annual Arbor Acres Production Management Course was recently held in Huntsville, Alabama. This 4-week workshop brings together participants from around the world to learn the latest information in all areas of poultry science and its practical application to managing successful breeder and broiler operations

L.I.R.

  • Fred Kao appointed to provide technical support for L.I.R. customers worldwide
  • L.I.R. team hosted a series of successful seminars and workshops for the brand across Asia and the Middle East
  • Celebrated a 20 year long trading association with ACOLID (The Arab Company for Livestock Development), the L.I.R. distributor in Jordan, at a special presentation at VIV Europe
  • Aviagen North America welcomes top officials from Japfa of Indonesia

5m Editor