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America's Egg Board Announce the 'Good Egg' Project

by 5m Editor
15 September 2009, at 11:15am

US - To address people's growing interest in where their food comes from, America's egg farmers are proud to announce the Good Egg Project, an initiative that aims to educate Americans on modern egg farming, introduce them to the farmers that care for the eggs and encourage people to eat well and do good everyday.

For generations, America's egg farmers have been committed to delivering high-quality eggs, as well as caring for their animals and the land they farm.

Today, just two per cent of the US population lives on farms, leaving farmers to produce food for the remaining 98 per cent of the country, including food for those who can't afford it. While egg farmers donate millions of eggs per year to food banks and charities across the nation, the need for food among America's food banks continues to grow. In 2007, more than 36 million Americans lived in food insecure households - roughly 11 per cent of all households in the United States.

America's egg farmers are asking people to join the fight against hunger by taking the Good Egg Project pledge to "Eat Good. Do Good Everyday." For every pledge taken on GoodEggProject.org, America's egg farmers will donate one egg to Feeding America, the nation's largest hunger relief charity, up to one million eggs.

"One in eight Americans go hungry in this country so our food banks are under enormous stress to provide nutritious meals to feed families in need," said Bill McGowan, COO of Feeding America. "Over the last two years, America's egg farmers have donated more than 20 million eggs, allowing us to provide high-quality protein foods to our food bank network. We hope Americans will join them in the fight against hunger and pledge their support online and throughout their communities."

America's Egg Farmers Support the "Good Eggs" on Sesame Street

As part of the Good Egg Project, America's egg farmers are proud to sponsor Sesame Street and its mission to educate children. During the upcoming season, which premieres on 10 November, Sesame Street will celebrate its 40th anniversary of teaching kids and parents important lessons.

"We're excited to help bring Sesame Street to children," said Jacques Klempf, egg farmer and chairman of the American Egg Board. "The show has been teaching parents and kids about the world around them and the value of community for 40 years. Education is a key component of the Good Egg Project and through this initiative we hope to share with kids and adults the story of an egg's journey from farm to table and encourage them to become 'good eggs' in their communities."

"We are thrilled to have America's egg farmers and their Good Egg Project as underwriters of Sesame Street's 40th season," said Gary E. Knell, President and CEO of Sesame Workshop. "As a nonprofit educational organization, this support will help Sesame Workshop continue to bring laughter and learning to children all around the world and help them reach their highest potential."