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Petersime to Supply State-of-the-Art Hatchery to Jordan

by 5m Editor
1 February 2010, at 8:41a.m.

JORDAN - The Union for Agricultural Development and Slaughtering has just chosen Petersime as its equipment partner for a brand new hatchery project in Amman (Jordan).


left to right: Michel De Clercq (Managing Director, Petersime) and Haider Amayreh (General Manager, Tahouna)

Owner and General Manager, Haider Amayreh, is well versed in the benefits of Petersime technology, having been a satisfied customer since 1985. His company currently produces around 15 per cent of Jordan’s poultry needs under the quality brands Al Tahouna and Al Etihad. To stay ahead of growing demand, the new hatchery, outfitted with Petersime’s advanced AirStreamer technology, will have a capacity of 24 million broiler eggs a year.

With the latest embryo response-based technology on board, Mr Amayreh is confident that he will be able to add significant value to the new Amman operations, achieving maximum chick uniformity and quality, better post-hatch performance, and cost savings through efficient power consumption.

Petersime’s Embryo-Response Incubation technology is all about incubating each flock to its full genetic potential. It measures the embryo’s physiologic parameters and adjusts the incubation environment accordingly, for each specific batch of eggs. As a result, it generates greater yield and higher profitability through better hatch results and chick quality. The kind of superior performance that thousands of hatchery professionals in over 100 countries have come to rely on.