ShapeShapeauthorShapechevroncrossShapeShapeShapeGrouphamburgerhomeGroupmagnifyShapeShapeShaperssShape

Aviagen Talks Technical in Europe

by 5m Editor
30 March 2010, at 9:58a.m.

SCOTLAND, UK - Aviagen's European Technical Team gathered last week to discuss the latest support advice on a wide range of topics. The meeting saw over 30 technical managers from 12 countries gather in Scotland with the aim of sharing knowledge to consistently improve customer service.

The three-day event was the first to be chaired by Alan Thomson who, together with his colleagues, Jonny Harrison and Otto van Tuijl, is responsible for the provision of technical service in Europe. Three new technical managers for Russia and Eastern Europe joined the technical forum for the first time and enjoyed the opportunity to meet their colleagues.

Alan Thomson said: "This meeting is an integral part of our customer support process as it provides a forum for broader discussion and sharing of knowledge and experience from all over Europe, ensuring our customers receive consistent and relevant advice. The European Team has an incredible combination of skills, languages and technical expertise and I am extremely proud that we are able to provide such an unparalleled level of support."

The attendees also heard from UK Breeding Programme Director, Jim McAdam, on the latest products and initiatives his team has been working on. Similarly, Jim was able to hear first-hand the findings from the field and the challenges that customers face on a daily basis.

Mr McAdam said: "This meeting highlights the close working relationship between our technical and research and development teams. We have more people on the ground, in more countries and environments, than anyone else and information from our customers is fed into the research programmes to make sure we are all working together to produce the right products for our customers."

Key topic areas discussed included a day-long nutrition workshop, an area which has been the subject of many questions from customers and is often one of the most difficult areas to get right as feed quality can vary from country to country. The day was very hands-on with numerous workshops and techniques to demonstrate best practise in the field. This workshop was part of an on-going training programme for Aviagen's technical managers who constantly learn new skills to be able to enhance the quality of information given to customers.

There was also a presentation from Aviagen's Technical Transfer Department, which produces the company's technical literature.

Mr Harrison, Regional Technical Manager for Central Europe and the CIS, added: "It is important that our Technical Teams communicate effectively with our Technical Transfer Team so that the full package of support provided, including technical visits, seminars and literature, reflect the latest, up-to-date topical and relevant advice for our customers and ensures they get the right tips to maximise the genetic potential of their Aviagen products."