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Wiesenhof Records Continued Growth in 2009

by 5m Editor
18 March 2010, at 12:08p.m.

GERMANY - Turnover achieved by the PHW Group topped the €2 billion-mark, and the Wiesenhof business sector grew by 7.5 per cent.

The PHW Group concluded the 2008/2009 financial year with investments totalling €95.3 million, an increase in the number of employees to over 5,000 and a significant rise in turnover for the Group and the Wiesenhof brand.

The overall turnover achieved by the Group was up €100 million (five per cent) from €1.93 billion to €2.03 billion. The major factor driving this growth was, once again, the core business sector, Wiesenhof, which recorded an increase in turnover of 7.5 per cent.

According to the chairman of the PHW Group, Peter Wesjohann: "The trend for poultry remains strong. Wiesenhof, as a brand product, has been able to benefit from this in particular. The growing popularity of convenience products and poultry sausage products has also contributed to this growth."

The global economic and financial crisis had a major impact on the Group's 2008/2009 financial year (accounting reference date 30 June). The resulting fluctuations in the price of raw materials caused either severe or very severe turbulence depending on the sector. Up to the autumn of 2008, the feed prices, which are central to the Wiesenhof business sector, were at an all time high. It was not until the end of 2008 that a global decline in the demand for cereals was seen and, with it, more favourable market conditions.

The robust increase in the per-capita consumption of poultry meat in Germany in 2008 of one kilo kg to 18.8kg helped boost Wiesenhof's sales. Sales totalled 445,000 tonnes of poultry meat in the financial year ended; this represents an increase of 7.7 per cent.

International sales of poultry meat products accounted for 25 per cent of this figure. Given the increase in demand for poultry meat, fresh and frozen products as well as convenience specialities and poultry sausage specialities, Wiesenhof extended its product range and thus consolidated its market position as a full-range supplier. Accordingly, in the financial year ended, the Wiesenhof business sector grew by 7.5 per cent from €1.11 billion to €1.19 billion.

Further Reading

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