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Poultry Industry Takes to IT, Biotechnology

by 5m Editor
25 November 2010, at 10:33am

ANDHRA PRADESH, INDIA - The poultry industry in India, considered to be a business that belonged to the old economy, has begun to use tools offered by information technology and biotechnology. Though it is not a completely new phenomenon, the industry now boasts of a material analyser that could analyse moisture, protein, fibre and fat content in a few seconds.

In fact, it is IT and biotechnology products and solutions that attracted one's attention at the fourth edition of Poultry India – 2010, an annual event organised by the Indian Poultry Equipment Manufacturers Association (IPEMA) here. The three-day event was inaugurated in Hyderabad on Wednesday, reports The Hindu Business Line.

Vasu Chithiravelu, Technical Sales Manager of Biomin Singapore Pte Ltd, said the company launched a product called ‘PoultryStar me' that helped poultry firms to get rid of anti-biotics while they reared the birds.

“The European Union has banned import of poultry products with residues of anti-biotics. This could hamper exports from India. Realising the problem, some Indian companies have begun to use probiotic strains isolated from healthy chicken,” he said.

The Mysore-based Zeus Biotech Ltd showcased, what it claimed, the first feed-specific enzyme for feed manufacturers. “Usually, they use industrial grade enzymes. But we have developed feed-specific enzyme. This can be used in poultry, piggery and aqua sectors to the specific requirements,” Jose Jinesh, Director (Marketing and Exports), said.

The company, which registered a turnover of Rs 12 crore in 2009-10, exported its products to 10 countries. “The enzyme helps in development of feed that would have better acceptance by the birds and animals,” he said.

There are two software solutions for making the job of feed mixing easier. Apart from the multinational Bestimixsoftware solution, a Hyderabad-based company Logic Soft Solutions displayed ‘Eco-Mix' software which provided a tool that could compare formulae with standard feed types.

Mr P Balachandran, Joint Managing Director of the Coimbatore-based Infotrend Software Technologies, said small and mid-sized poultry firms were beginning to see the benefits of enterprise resource planning (ERP) software.

“We have five installations. It helps them connect with their dealers and keep their inventory and accounts under control,” he said.