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Chicken: Still First Meat Choice

by 5m Editor
23 September 2011, at 9:41am

NEW ZEALAND - Chicken is still the country's favourite meat, according to the latest survey.

Poultry industry spokesman, Michael Brooks, says it is no surprise that chicken remains top of the list of New Zealand's favourite dinners.

According to Voxy, a recent Colmar Brunton survey of 1017 Kiwis found three of the top four choices at the New Zealand dinner table featured chicken.

"That reflects the ongoing popularity of chicken for New Zealand consumers," says Mr Brooks, the Executive Director of the New Zealand Poultry Industry Association.

"On average, New Zealanders eat about 31kg of chicken each per year and chicken has been the number one choice for protein for the past ten years at the supermarket. Consumption of chicken meat has more than doubled since accurate records began in 1986 when annual consumption was just 14kg."

The survey found the most popular New Zealand meal was roast chicken, with second place going to a mix of chicken meat and vegetables. Steak and vegetables came in third place, with chicken curries rounding out the top four.

Mr Brooks says that reflects the ease of preparation for chicken but also the recognition by shoppers that chicken meat is a value-for-money source of lean protein.

He said: "You can be as simple or as complicated as you like in preparing chicken and cost-wise, it represents great value for money. The growth in sales of chicken to become the leading source of protein in the Kiwi diet also reflects health and nutritional trends towards leaner meats. No wonder it's New Zealand's favourite dinner choice."