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Aviagen Demonstrates Ability to Lead Globally

by 5m Editor
23 January 2012, at 8:16am

GEORGIA, US - As poultry industry professionals from around the world gather here, Aviagen, the world’s leading poultry breeding company, is set to show how the company delivers on its theme for this year’s International Poultry Exhibition (IPE) 2012: Global Leader. Local Partner. Right Choice.

IPE 2012, which begins Tuesday and runs through Thursday at the Georgia World Congress Center in Atlanta, offers Aviagen a global venue for showcasing the latest updates on its Ross, Arbor Acres and Indian River broiler breeder brands. As more marketplaces increasingly look to poultry as an affordable source of protein, Aviagen’s appearance at IPE offers a way for its domain experts to educate attendees about the latest technology and tools, best practices, and improvements that have been made in poultry genetics and performance.

Many of those best practices and developments will be shared in a conference session by Dr Eric Jensen, GP Program Veterinarian with Aviagen, who will deliver a presentation on Salmonella Control in Broiler Breeders. Dr Jensen will cover evidence-based strategies for salmonella control that have been shown to improve the effectiveness of salmonella control programmes in broiler breeder operations. He will also provide an overview of Aviagen’s biosecurity protocols and other control strategies for salmonella control and food safety.

"It was more than 50 years ago that Aviagen first exhibited at IPE, and throughout those five plus decades, our focus has always been on helping our customers succeed with our products," said Ben Thompson, President of Aviagen, Inc. "As it always has, this year’s gathering at IPE offers an opportunity for us to meet and share knowledge with our customers, suppliers, and partners, and it gives us a chance to thank them personally for their business and friendship."

At IPE 2012, Aviagen will also spotlight the year’s major developments, which fortify the company’s mission to lead globally while still maintaining a consistent ability to forge strong local partnerships with distributors and customers throughout the world. In 2011, Aviagen made significant investments to expand its presence worldwide and serve more markets and customers, drove new education initiatives as part of its customer support programme, and enacted a series of internal process improvements that have enabled the company to perform more efficiently across the board.

Among its milestones for 2011, Aviagen:

  • Completed construction and opened two new state-of-the-art internal Veterinary Services Laboratories, one in the UK and one in the US.
  • Continued to develop its European production base by acquiring remaining interest in Ross Breeders Peninsular SA, the distributor for Spain, Portugal and Morocco.
  • Organized and hosted more than 35 customer-focused seminars, workshops and schools worldwide.
  • Extended its Grandparent (GP) production base in Iraq through an agreement with Rasun, part of the Vano Group, one of Iraq’s premier agriculture companies and the Ross GP distributor in the country.
  • Formed Aviagen France, a new Aviagen business unit emerging from the purchase of GP production facilities of Grelier France Accouver (GFA), the primary supplier of Ross stock to the French market.
  • Signed on several new distributors and expanded business with others, including All-Noor Chicks in Pakistan, Pure Breed Poultry Company in the Kingdom of Saudi Arabia (KSA), and Chong Jung Grandparent Company (CJB) in Korea.
  • Transitioned Ross Breeders Anadolu, in the Central Anatolian region of Turkey, from a joint venture to a wholly owned Aviagen company.
  • Became the first poultry breeder to achieve compartment status for all its facilities in the UK.

Through its ongoing commitment to education and safety, Aviagen continues to make lasting contributions to the industry at large. Aviagen professionals have industry-leading experience in breeder management, broiler management, nutrition, veterinary medicine and hatchery management. Aviagen shares that knowledge with customers through regular on-site visits, regional seminars, workshops, Aviagen Production Management Schools and other forums. In addition, Aviagen experts serve on many professional organizations to help the industry pursue needed advancements. These experts include Aviagen’s Kelly Wheeler, who serves as president of the Animal Transportation Association (ATA); Eric Jensen, president of the American College of Poultry Vets; and Sigrid House, who serves as president of the Egg Air Cargo Committee.