The two-day association program gave managers the opportunity to reflect on the past year, compare experiences with other customers and listen to a variation of topics that are important in the current and future poultry industry.

The agenda was made up of 10 major speakers with five guest presenters who addressed topics like a rapidly developing world where creativity and change are important. A global broiler update discussed growth disrupters, consumers, trade, the four global giant companies in poultry and the future for the industry.

The role of energy and amino acid sources in poultry performance was delivered by a speaker from U.S. Soybean Export Council and a brand strategist spoke on branding with a focus on retail, proposing 10 key drivers for strong branding. The meeting also covered market share as a key to profitability in the Japanese poultry industry.

The internal speakers presented a review of Aviagen growth, business development and success, an influenza disease update, the financial impact of decision making in poultry production, Middle East and Africa update and an in-depth presentation on genetic developments.

“It has been a demanding period in the market from a supply perspective and we are pleased to see our customers attend the Indian River Association this year. The program was designed to give customers an opportunity to hear different perspectives on a range of subjects and also to be kept up to date on changes within our parent company Aviagen®. The early feedback has been encouraging and we look forward to hosting them all again in the future,” commented Dr. Esmi San Pedro, vice president Asia, Indian River.

About Aviagen
Since 1923, Aviagen® has established itself as the world's leading poultry breeding company, developing pedigree lines for the production of commercial broiler chickens under the Arbor Acres®, Indian River®, and Ross® brand names. The Rowan Range® and Specialty Males® are specialty breeding stock from Aviagen that offer greater flexibility for customers to meet specific or niche market requirements. The company is based in Huntsville, Alabama, USA with a number of wholly-owned operations across the United Kingdom, Europe, Turkey, Latin America, India, Australia, New Zealand, and the U.S., and joint ventures in Asia. Aviagen employs more than 3,900 people and has a distribution network serving customers in more than 100 countries.

For further information, please visit www.aviagen.com.