Cobb Proving Grounds to deliver unprecedented genetic predictability, marks a new era for broiler product development
Pioneering global research innovation center will transform product development and deliver on customer needs through high-volume, high-quality data
30 October 2023
2 minute read
By: Cobb is
revolutionizing how it develops and brings broiler breeder products to market
using scale and technology to yield comprehensive, accurate performance data.
The Cobb Proving Grounds will expand product data 50-fold to
accelerate genetic progress and bring an unmatched level of performance
reliability and consistent quality to customers. Proving Grounds will include a
range of state-of-the-art genetic research facilities with scale and
environments comparable to commercial production conditions around the world.
Dr. William Herring, Vice President of Research and Development at
Cobb, affirms, “The Cobb Proving Grounds represents a new era in genetic
progress. For poultry, this unique approach brings together data, science and
innovation to shape the future. Other industries have successfully implemented
this concept, and we’re eager to apply it to the broiler industry for the
benefit of our customers.”
This new product development model allows proven product
introductions at a pace never seen before in the poultry industry. End-to-end
pipeline development will support 100 times more parent stock placed per year
for trials with 400 times more broilers placed per week for commercial-scale
trials, compared with previous Cobb trial volumes.
Proving Grounds will enable decision-making certainty for
customers and help deliver genetic progress with a focus on profitable,
high-performing and reliable genetics. Customers will be armed with insights
and product guidelines to manage flocks before Cobb chickens are on their
operations.
“This investment is a commitment to Cobb’s global customer base
and displays our focus on the future,” said Joyce J. Lee, President at Cobb.
“Innovation through technology, health and operational excellence are all
evident and are critical success factors to ensuring a sustainable poultry
supply chain. We look forward to the products that will come from the Cobb
Proving Grounds and the impact this facility will have for all broiler
producers. We welcome any of our customers to the Proving Grounds once operating.”
Facilities renovation and expansion projects are underway with the
first bird placements scheduled for November 2023, with an information flow to
commence immediately.
