Not only is bird welfare an integral part of good management and stockmanship, it also plays a pivotal role in maximising bird performance.

An effective and holistic poultry welfare programme is multi-factorial and includes daily management practices (such as vaccination, weighing, bird observation and record keeping) as well as the provision of a correct house environment, nutrition, good biosecurity, equipment and its maintenance, and, importantly, staff training.

This downloadable poster provides insights into all these areas.