Why Cobb is Winning Favour in Russia
Irina Likhacheva, sales director of Cobb Russia, outlines the company's business in Russia in the latest issue of 'Cobb Focus'. The article includes an interview with the chief technologist with one of the company's clients there, GAP Resourse.The Cobb500, introduced to Russia in 2008, already accounts for
around a quarter of the broiler breeding market.
The genetic potential of the Cobb500 is able to achieve high
performance results without any special management techniques.
At the same time, it is a 'very forgiving' breed that is easy to work
with.
Cobb breeding stock has been designed for even growth, with
the chicks capable of high uniformity from the first days. Many
Cobb customers achieve 80 per cent flock uniformity even before
the first selection, because both male and female lines are selected
for broiler traits almost at the same level.
The breed has the ability to reach target liveweight on low-density feeds. This facilitates management and growing of pullets,
while considerably reducing the cost of production. At the same
time, the volume of consumed feed is increased as well as the time
of feed consumption which in turn results in improved flock
uniformity and eliminates stresses.
It is easy to manage a uniform Cobb flock – that is why the
benchmark for production peak has considerably increased and
accounts for 86 to 87 per cent or sometimes even higher. The Cobb
female has a high persistency (over 80 per cent during 8 to 10 weeks)
and high feed efficiency on low density feeds resulting in reduced
cost of egg production - an important criterion for the Russian
poultry sector.
Another distinguishing feature of Cobb is a high number of
hatching eggs - 96 to 97 per cent, on the average, for whole
production period. This is achieved through reduced breakage,
cracked and double-yolk eggs during the beginning of the laying
period. Customers of Cobb also remark on the egg shell quality -
the shell remains strong during the whole production period with
a favourable effect on hatchability.
Improving livability is one of the priorities for Cobb with
experience in Russia showing that mortality and culling for the
period from 24 to 60 weeks in the best flocks is no more than six per cent. The high livability of Cobb under recent abnormally high
temperatures in Russia has been confirmed this summer. Livability
is directly linked to flock economic efficiency:
1% less mortality = 1.5 hatching eggs = 1.2 chicks!
Without argument, the Cobb500 is a leader in fertility. Today, a
marked difference in increased hatchability with Cobb – especially
after 45 weeks of age - has been acknowledged by all specialists
working in Russia with different breeds. In Russia, the average
hatchability for the whole production period accounts for over
82 per cent with over 83.5 per cent in the best flocks. This high hatchability is
an undoubted merit of the Cobb male.
The male is very active, almost aggressive and does not require
any special conditions for good growth and mating. That is why
the recommended number of males in a unit has been decreased
from 14 to 13 per 100 females – adequate to ensure the right
number of males for the main flock and also for spiking.
Although it is relatively recently that the Cobb500 has been used
in Russia, the average chick number is recorded at 125 to 127 per
hen housed, with 130 in many operations, and 135 chicks on the
best farms, up to 62 weeks. And this is just the beginning.
Cobb breeding stock has received deserved appreciation from
Russian customers. Today, Cobb broiler breeders are grown in such
large-scale operations of Russia as Cherkizovo Group (Lipetsk,
Voronezh and Penza regions), GAP Resourse (Stavropol and
Krasnodar Krai)), Belaya Ptitsa and Belgrankorm (Belgorod
Region), Chelny Broiler (Tatarstan), Severnaya farm (Leningrad
region), Verkhnevolzhskaya Farm (Tver region), Elinar-Broiler and
Assortment (Moscow region) and Kubansky Broiler (Krasnodar Krai).
In 2012, Cobb shipments went to Mary El (Marijskaya Farm), In
April the first flock of parents was delivered to SMENA (Moscow
region), while in May first flocks went to Kursk region. All Cobb
breeding stock is shipped to Russia from the Netherlands and
Germany, but in 2013 day-old chicks will be also supplied from
the new Cobb hatchery in the Moscow region.
Cobb's experienced and highly knowledgeable technical
specialists assist Russian customers to achieve a high genetic
potential of the breed. Cobb customers all over the world highly
value Cobb technical service and customer support, with training
on all aspects of breeding stock and broiler management provided
by the company.
In Russia, Cobb conducts technical seminars for each large
customer, with topics chosen by the customer. In March, a
technical seminar was conducted at Chicken Kingdom for all
specialists and workers of Cherkizovo holding company. The topic
was optimal development of broilers, with Cobb represented by
Bukreneva Galina, technical manager for Russia and CIS, Patrick
van Trijp, technical director for Russia, and Matthew Wilson,
technical director of Cobb Europe.
Similar seminars are planned to feature hatchery, incubation,
veterinary issues and breeding stock management. Other technical seminars will be conducted for Belgrankorm, Chelny-
Broiler and GAP Resourse companies. Such activity provides
for close contacts and training of a much larger number of
specialists of each company with great benefit for poultry
specialists.
Performance results of Cobb breed improve day by day, along
with the growth in breed popularity and reputation of Cobb
specialists who deal professionally with both technical and
commercial issues. The company says it cares for its partners and customers and
is always eager to provide support and assistance.
the award to Pavel Ivanenko, chief technologist for broiler breeders with GAP Resourse
Cobb Premier Breeder Award for Major Russian Producer
GAP Resourse, has been presented with one of Cobb's awards
for premier breeder performance.
The organisation has achieved an average 135.4 chicks per breeder to 63 weeks of age and 133.1 chicks per breeder to 61
weeks in flocks on its Druzhba and Novokorsunskaya sites.
The plaque celebrating the achievement was presented to
Pavel Ivanenko, chief technologist for broiler breeders with
GAP Resourse, by Patrick van Trijp, Cobb Europe regional
manager.
'Our Relations with Cobb Remain on the Highest Level'
Group of Agro Industrial enterprises - GAP Resourse - is one of
the largest poultry producers in southern Russia.
For a few years now, the company has been using Cobb500
broiler breeders and has achieved the best breeding
performance results for 2011 among all customers of this breed
in Russia, which was marked by a special award on behalf of
Cobb Europe.
This success is featured in
our conversation with Pavel
Ivanenko, chief technologist for
broiler breeders.
Pavel Ivanenko, please, tell us about your company.
"Resourse is producing over
100 different products from
poultry meat and, with a wide
distribution network, works with
the leading market retailers. The
company has many commercial
and trade representatives located
across seven federal areas and
its own distribution pool
ranging from Moscow to South-
Sakhalinsk.
"Poultry production is located
on 10 parent and 22 broiler
farms with under floor heating."
How long have you been working with Cobb broiler breeders?
"Since the middle of 2008. At that time, we placed the order for 95,000 Cobb day-old breeder chicks - females. Today, the company demand for broiler chicks is satisfied 70 per cent by internal breeding flocks, with the rest supplied as hatching eggs by our business partners."
Why has this particular breed been chosen?
"Cobb500 is considered the most efficient meat breed all over
the world. Fast growth, high uniformity and high livability are
marked by both breeder and broiler specialists. We achieve 98 per cent
of livability in the 20th week and 90 per cent in the 64th. It is very easy
to get 92 to 95 per cent uniformity in Cobb replacement flock for 140
days of growth. It is easy to manage a good uniform flock: all chicks can be stimulated at the same time and readily achieve
peak production of 85 per cent.
"One further trait of the Cobb breed should also be mentioned
– an aggressive male, which helps to ensure a high number of
day-old chicks. The Cobb male is noted for its high fertility:
peak persistency can be four weeks, as a minimum. Hatchability
for the whole flock averages
84 per cent.
"In general, our specialists
consider this breed the most
efficient one for using both as
broiler breeders and broilers.
We are satisfied with the results
that we achieve both in winter
and summer."
What performance results have been recorded in your company in the best broiler breeder flocks?
"164.6 and 162 hatching eggs
and 135.4 (63.5 weeks) and
133.1 (61 weeks) chicks have
been produced on Druzhba
and Novokorsunskaya sites
(Krasnodar Krai).
"Hatchability for closed flocks
accounted for 83.5 to 84.0 per cent with
90 per cent livability. Amount of
consumed feed — 300g per day-old-chick. Uniformity in rearing flocks
reaches 90 per cent and livability 98 per cent."
And what about commercial and technical service relations provided by Cobb specialists: are you satisfied?
"Our relations for all the years that we've been working with
Cobb has remained on the highest level. This relates to both
initial stages of relations to include contract signing and sales
administrations as well as technical service to support the breed.
"There wasn't a single issue not answered within the shortest
possible time. It is also to the benefit of the breed that Cobb
conducts technical training of our specialists. Cobb consultants
are quick in organizing seminars and training for the workers of
our group enterprises," said Mr Ivanenko.
October 2012