New ideas, trends, products and technologies
Multimedia tool helps producers ensure best broiler diet, growth
The program is currently available as a
multimedia presentation on CD format
and will soon be accessible by logging
onto Intervet/Schering-Plough websites.
An introductory video explains the
“Quadrants of Performance,” a concept
that helps producers understand how
coccidiosis-control programs work,
their impact on coccidial cycling and
how late coccidial cycling can affect
other important diseases such as
gangrenous dermatitis.
The program contains a section that
covers the scientific background
behind the Quadrants concept, including
video interviews with prominent poultry
researchers, as well as a close-up look
at the real-life experiences of growers
using strategies featured in the program.
Some of the specific issues covered in
the program include how used-versusnew
litter affects the development of
immunity, the impact of coccidiosis
on performance and how to improve
coccidiosis control during summer
months and in smaller birds. The use
of light to enhance the efficacy of
coccidiosis vaccination, how to
manage anticoccidial resistance and
the importance of timing coccidiosis
challenges in growing birds are other
topics covered.
“We wanted to detail the latest findings
in broiler nutrition, immunology and
physiology, and how they relate to
coccidiosis control. But we wanted to
do that in a way that was comprehensive
yet easy to grasp,” says Marcelo Lang,
global poultry marketing director at
Intervet/Schering-Plough Animal Health.
The program features easy-to-follow
graphics and runs on virtually any PC. It
is currently available in English only, but
a Spanish version will be introduced in
the future. For more information, contact
your Intervet/Schering-Plough Animal
Health representative.
Back to North American Edition (#2)
