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Hendrix/Sverdlovsky contract will raise Hisex share in Russia

by 5m Editor
22 April 2004, at 12:00am

THE NETHERLANDS - Federal State Unitary Enterprise Breeding Poultry Factory “Sverdlovsky” signed an agreement with Hendrix Poultry Breeders B.V. to produce Hisex White and Hisex Brown parentstock in the Russian Federation.

Hendrix/Sverdlovsky contract will raise Hisex share in Russia - THE NETHERLANDS - Federal State Unitary Enterprise Breeding Poultry Factory “Sverdlovsky” signed an agreement with Hendrix Poultry Breeders B.V. to produce Hisex White and Hisex Brown parentstock in the Russian Federation.

The director of Sverdlovsky, Alexander Grachev, commented: “The Hisex White and Hisex Brown have proven to fit superbly well for the various conditions in not only the Russian Federation but also many other parts of the world. Therefore, since Sverdlovsky is committed firstly to its large customer base in the Russian Federation, the decision was made after a stringent evaluation and study of the Hisex White and Hisex Brown products”.

This agreement will give HPB access to more than 50% of the egg market in the Russian Federation

Sverdlovsky

Sverdlovsky is the leading company in the distribution of layer day old parent stock chicks in the Russian Federation, with a market share of about 40% out of the country’s 90 million layer day old chick placements per year.

Out of Sverdlovsky’s state of the art GPS facilities and hatcheries, deliveries of layer parent stock chicks are made to the Russian market. Sverdlovsky, founded July 1976, is based near Ekaterinenburg, Ural Area, Russian Federation.

Hendrix Poultry Breeders BV

HPB is a layer breeding company based in Boxmeer, The Netherlands, European Union. The Company produces and markets grandparent- and parent breeders to the world wide egg layer industry.

Its white and brown egg layer genetic products are marketed under the brand names Bovans, Hisex, and Dekalb. HPB is known for a very balanced, field oriented genetic selection program. Along with a most unique and large gene pool, HPB is positioned to supply its diverse clients with high productive, quality products tailored to each specific geographical need. HPB is part of the animal breeding division of Nutreco Holding NV.

Source: Hendrix Poultry Breeders - 22nd April 2004

5m Editor