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Viv Europe drops a spanner in the works

by 5m Editor
20 January 2005, at 12:00am

UK - Plans for British Pig and Poultry Fair 2006 were progressing smoothly… until Viv Europe threw a huge spanner in the works by deciding to move the Viv Utrecht event from November this year to May 16-18 next year.

Viv Europe drops a spanner in the works - UK - Plans for British Pig and Poultry Fair 2006 were progressing smoothly… until Viv Europe threw a huge spanner in the works by deciding to move the Viv Utrecht event from November this year to May 16-18 next year.
National
Pig
Association

National Pig Association
THE VOICE OF THE UK PIG INDUSTRY

NPA is active on members' behalf in Brussels & Whitehall, and with processors, supermarkets & caterers - fighting for the growth and pros-perity of the UK pig industry.

As this will be less than a week after British Pig and Poultry Fair, which is on May 10-11, some exhibitors face the impossible task of shipping their stands from Stoneleigh to Utrecht in time.

Haymarket Land Events, organisers of British Pig and Poultry Fair, have called an urgent meeting with some of the larger exhibitors tomorrow, to see what can be done to rectify this cataclysmic clash of dates.

The options appear to be as follows:

  • Option One. Move British Pig and Poultry Fair dates slightly to accommodate shipping times to VIiv. But if the event is moved, how far apart from Viv does it need to be, and which side of Viv?

  • Option two. Do we move the British event forward to November 2005 - possibly into Viv's old dates? The show could then be held in November in 2007, 2009, 2011 etc, so that it never again clashed with Viv Utrecht (or Eurotier).

  • Option three. Do we move it to November 2005, and thereafter hold it in May 2007, 2009, 2011 etc, so that it is never in the same year as a Viv or Eurotier?

It is hard to predict an outcome to the dilemma but if yesterday's meeting of NPA Producer Group is anything to go by, most producers are opposed to holding a British Pig and Poultry Fair in November.

After a quick email round, the view from NPA's Allied Industry Committee was quite different, with three members favouring option three and two holding out for option one.

Haymarket Land Events are keen to consult fully on this issue and will do their best to deliver what the industry wants… but views are likely to be so diverse, it will take the wisdom of Solomon to achieve an outcome that keeps everyone happy.

For instance one major exhibitor (and a British Pig and Poultry Fair without it would be unthinkable) is adamant that it will not exhibit at an event in November 2005 because it has not budgeted for it and it would clash with an important poultry conference.

Haymarket Land Event's media partner Pig World has expressed a preference for option one, as long as the larger exhibitors can be persuaded not to drop British Pig and Poultry Fair in 2006, in favour of Viv Utecht.

Source: Digby Scott - National Pig Association - 20th January 2005

5m Editor