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McDonalds debuts new trio of premium chicken sandwiches

by 5m Editor
21 July 2005, at 12:00am

US - Beginning Aug. 2, McDonald&#39;s will roll out three new premium chicken sandwiches. The sandwiches, dubbed The Classic, Ranch BLT and Club, will be menued alongside the Oak Brook, Ill.-based chain&#39;s current portfolio of chicken products, including Chicken Selects, Chicken McNuggets and its chicken-based premium salads. Tuesday&#39;s announcement coincided with a news release by the National Chicken Council citing consumer data that chicken consumption is up and that 25 percent of Americans buy chicken sandwiches at fast-food restaurants. All three new sandwiches offer customers the option of either a grilled or crispy chicken breast. &quot;We wanted to create something that reflects consumers&#39; changing tastes,&quot; said McDonald&#39;s Executive Chef Dan Coudreaut. &quot;These new sandwiches—our &quot;party of three&quot;—fit the bill with premium ingredients and a taste so flavorful customers will definitely take note of McDonald&#39;s and its top-quality chicken options.&quot; Rollout of the new sandwiches will include in-store promotions, as well as a national ad campaign slated to begin Aug. 2. <i>Source: MeatingPlace.com</i>

5m Editor