Poultry shops sport a new look as hatcheries embark on brand awareness

by 5m Editor
12 August 2005, at 12:00am

INDIA - Poultry shops are sporting a new look as leading broiler chick producers push for improved facilities in local butcher shops to promote meat sales and brand awareness. Initially, the hatcheries&#39; idea is to improve hygiene and presentation in the shops but the long-term goal is to increase brand awareness, stabilise prices and encourage poultry consumption. Some of the leading broiler chicken producers, including the Coimbatore-based Suguna Poultry Farms Ltd, are investing significant sums to put up bright, plastic backlit name boards at local butcher shops. Suguna Poultry Farms views it as a brand promotion exercise for its Ross brand of broilers. Broiler shops under its fold would exclusively sell Suguna Chicken from the international broiler stock, Ross. <i>Source: The Hindu Business Line</i>

5m Editor