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Ad campaign promotes chicken

by 5m Editor
25 April 2006, at 12:00am

Faced with the prospect of avian flu arriving in the United States, Delaware and Maryland&#39;s soybean growers joined with Delmarva&#39;s poultry industry Monday to promote chicken as safe to eat. Delaware and Maryland&#39;s $1.3 billion poultry industry is struggling because consumers abroad, scared of catching avian flu, are avoiding chicken, much of which is exported from the United States. Industry officials fear that U.S. consumers also may avoid chicken if the virus reaches migratory birds here. &quot;Undue hype of avian influenza has created doubt in the minds of uninformed people,&quot; said Roger Marino, president of Delmarva Poultry Industry Inc., a trade group representing poultry farmers and companies, and spokesman for Mountaire Farms. Experts say consumers who eat properly cooked chicken are not at risk of catching bird flu, even from an infected bird. <i>Source: The Daily Times</i>

5m Editor