Lloyd Maunder seeks south-west producers

UK - Lloyd Maunder is once again looking to recruit poultry producers in the south west after seeing strong growth in its West Country chicken brands.

The family-owned firm has diversified its business away from standard broilers so that now 60% of its output is free-range, organic or RSPCA Freedom Food chicken.

With sales on track to hit 500,000 birds a week later this year, it means 15.6m value-added birds will be produced this year.

Part of the success comes from promoting the "West Country chicken" label even on supplies to supermarket own-brand product, said a spokesman for Lloyd Maunder.

"We haven't protected the West Country chicken label, but it is only produced by Lloyd Maunder.

Source: FWi

27 June 2006