ShapeShapeauthorShapechevroncrossShapeShapeShapeGrouphamburgerhomeGroupmagnifyShapeShapeShaperssShape

Naturovos sees massive growth in Arab egg market

by 5m Editor
28 December 2006, at 9:14am

BRAZIL - Brazilian company Naturovos, a producer of chicken eggs, started exporting to the Arab market in February this year and after ten months the Arabs already represent 25% of the company's total sales. "It is a market that is growing very much and has great potential," stated the Naturovos export manager, Anderson Muller Herbert.

Naturovos currently has four Arab customers, two in Dubai, United Arab Emirates, one in Qatar and another in Oman. All the contacts were made during a trip Herbert took to Dubai in February. "We export ten containers to them every month. The Arabs are great consumers of eggs," stated Herbert. Each container holds 450,000 eggs.

The company's forecasts for next year are that exports to the Arab market should rise 30%. One of the reasons for this growth is that up to the end of January, Naturovos is going to start selling yolks and whites separately to supply some food industries. Another novelty by the company will be the production of powdered eggs, to begin in September.

According to Herbert, the new products will also be produced to supply the demand in the Arab markets. "They are also great consumers of powdered eggs," he said. Herbert also stated that to supply the great demand of the Arab market, the company needed to redirect production, reducing participation on the domestic market. Currently, 65% of Naturovos' production goes to the foreign market.

Apart from great consumers, the Arabs are also very demanding. According to Herbert, each egg shipped to the region has to have the production date, validity, country of origin and name of the producer printed on it. Stickers are also put on the eggs with information about the product.

Other markets

The first Naturovos export was to Angola, in 2004. Although the company has been on the market for over 40 years, it was in 2000 that they started investing in technology to increase production. According to Herbert, in the beginning the company produced 200 boxes of eggs per day, meaning 72,000 units a day. They now produce 3,200 boxes a day, which represents 34 million eggs a month.

After this increase in production, Naturovos started exporting to the Republic of the Congo, Sierra Leone, Ghana, Guinea-Bissau and Togo, as well as to the Arab countries. The company has its own temperature-controlled automatic aviaries and also produces all the feed consumed by the animals, a total of 1.5 million birds.

Located in the city of Salvador do Sul, Naturovos employs 180 people and produces various kinds of eggs, like the extra red, which has redder yolks, eggs rich in Omega 3, organic eggs and peasant eggs, which are eggs laid by chickens that are bred loose, only eating vegetable food, among others.

ThePoultrySite News Desk

5m Editor