The entrance of the multi-national company – happening for the first time – would give a major flip to the poultry industry in Kashmir.

Seeking to the replicate its success stories in other countries in Kashmir, JCIL which has its corporate office at Pune, besides supplying quality feed, day old chicks and providing technical services to the poultry farmers, will help upgrade the Kashmir poultry industry to international standards.

Chief operating Officer JCIL Ashwani Chaloo said the company has already started its operations and it will roll out its poultry products in the market in ten to fifteen days.

He said the company has tied with TG which has the state-of-the-art and sophisticated plant. “Our company shall be providing the technical support and assistance as also the necessary inputs to TG,” he said.

He said given the highly nutritious feed consumed by its poultry the meet-bone ratio of poultry birds produced by the company would be higher than what is being sold presently in the market.

In its long-term plans in Kashmir the company will help promote rural employment by starting commercial broiler farming and encourage farmers to set up their poultry units.

“Besides providing all technical assistance, the company would give them the free medicines, feed and other inputs,” Chaloo said.

He said the farmers would have just to foster the poultry and don’t take tension about its sale.

“The company would be lifting all their stocks after giving them the fixed charges for fostering,” he said.

However he said for commercial poultry farming the support from the government was a must.

“This venture can help the government to promote rural employment and development in the state provided it wishes so,” he said.

Chaloo said the company could also help the poultry farmers to get loans from the bank.

Chaloo said the company had also plans to enter into dairy business in Kashmir. “The company is in a stage of doing survey to finalize the place of business and size of the project,” he said.

About the market in Kashmir, Chaloo said given that almost 100 per cent population in Kashmir was non-vegetarian there was immense potential for poultry.

Already operating in around a dozen countries in the world and many states in India the company has positioned itself as a major force to reckon with in the integrated production, value added processing and marketing of branded quality protein foods.