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New Ross Performance Standards Unveiled

by 5m Editor
24 July 2007, at 1:28pm

GLOBAL - Aviagen, the world’s leading poultry breeding company, has unveiled revised performance standards for the Ross brand, with the emphasis on close communication with customers and consistency of information across the world.

For the first time, performance standards for each Ross product have been combined into global booklets to ensure that customers receive the same information no matter where they are in the world or which regional Aviagen team they contact.

The new standards on performance potential have been produced following an extensive review of field and genetic data and consultation between Aviagen’s Customer Focus, Technical Transfer and Research and Development Teams across the globe.

Alison Keaveney, Aviagen’s Head of Global Technical Transfer, said:

“The new global performance standards have been developed with the customer in mind. Aviagen is a global business and we found that producing regional performance objectives led to mixed messages being passed to our customers.

The new performance objectives show the real potential of the products. We have consulted customers and our regional technical teams to determine performance of the top 25% flocks around the world. This information shows what is possible for the products given the optimum conditions. Figures are not based on any particular area or biased towards any particular region. Examples of performance at these levels can be found on every continent.

Our customers are part of a global operation which has the highest quality of service and biosecurity standards. By making sure that all our customer material is standardised we can show that our customers are indeed a member of a global family.”

The new figures are split into two distinct sections with performance standards for production strategies aiming to have 5% production at either 23 or 25 weeks of age. In addition, separate nutrition specifications for the Ross 308 and Ross 708 Parent Stock and Broiler have also been produced.

The new performance objectives will also provide the first look at the new Ross design, which has been updated to give the Ross literature a fresh look and feel. The new design is modern, simple and effective and gives prominence to the individual product, making it instantly recognisable.

The new literature is part of Aviagen’s on-going commitment to product development and the transfer of knowledge to customers worldwide.

5m Editor