ShapeShapeauthorShapechevroncrossShapeShapeShapeGrouphamburgerhomeGroupmagnifyShapeShapeShaperssShape

Celebrity Chefs Give A Roasting To 'Cruel' Producers

by 5m Editor
22 November 2007, at 11:33am

UK - As rival celebrity chefs, they are more used to taking potshots at each other. But now Channel 4's culinary "three tenors" - Jamie Oliver, Gordon Ramsay and Hugh Fearnley-Whittingstall - are joining forces for a campaigning season which will "challenge the people of Britain to think before they eat".

*
"Jamie's simple message, in an overt way, is if you knew the process, how your eggs are produced and what you eat, you would probably buy free-range, organic chickens."

Andrew Mackenzie, head of factual entertainment.

C4's Food Season, which will air in January, will include Oliver following up his quest for healthy school dinners by trying to persuade big supermarkets to improve the "hideous realities of industrial chicken production".

Oliver - the face of Sainsbury's - has already met the supermarket giant to discuss how it can help change the legal, but shocking, way that poultry is produced for the mass market. According to C4, Sainsbury's said that after talking with Oliver, it was now "considering" changing its practices. Footage of the meetings will be shown on Oliver's one-off 90-minute programme, Jamie's Fowl Dinners. The programme's climax will be a gala dinner, with chicken on the menu, attended by celebrities and members of the public.

At the event, to be recorded in December, Oliver will reveal to his guests some of the "hideous" ways chicken-related dishes make their way from farm to fork through a series of "shocking demonstrations".

At yesterday's launch of C4's winter season of programmes, its head of factual entertainment, Andrew Mackenzie, said: "Jamie's simple message, in an overt way, is if you knew the process, how your eggs are produced and what you eat, you would probably buy free-range, organic chickens."

Source: MediaGuardian.co.uk

5m Editor