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Environment Chicken Package; a Gift for Earth Day

by 5m Editor
27 March 2008, at 12:00pm

US - Chicken processor, Murray's Chickens, have repackaged their chicken products, ridding them of the environmentally unfriendly foam trays. The move is set to coincide with Earth Day on April the 22nd.

In time for Earth Day, April 22, Murray's Chickens becomes the first poultry company to eliminate the use of polystyrene, or foam trays. The non-recyclable, chemical compound is an inexpensive and popular choice for food packaging, and 2.5 million tons end up in landfills each year.

"As a company that takes its social responsibility seriously, the foam tray was always a thorn in our side and we have long been exploring options", said Steve Gold, Vice President of Marketing for Murray's Chickens. "We're excited to now offer a smart and environmentally-responsible alternative."

The company's new, single-material packaging is freezer-safe and boasts a proprietary leak-resistant seal, eliminating both the need for additional shopping bags at the check-out counter and freezer bags by the consumer. Parallel to the introduction, Murray's Chickens is reducing the size (and plastic consumption) of the brand's master casing, which is used to deliver its products to retailers.

The new eco-packing comes on the heels of another recent launch for Murray's Chickens, the debut of the company's Farm Verification. An industry first, this online tracking tool allows consumers to zoom in on the farm where their chicken came from and meet the family who raised it.

Murray's Chickens, a family owned company, has a big personal commitment to producing natural poultry products, supporting local family-farmers and encouraging a healthy environment. The company raises poultry without the use of antibiotics, growth drugs or hormones. Its products carry the Certified Humane label by Humane Farm Animal Care http://www.certifiedhumane.org .

5m Editor