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Big is Beautiful: Clarence Court Goes Very Large

by 5m Editor
4 July 2008, at 10:18a.m.

UK - As the British food consumer becomes increasingly conscious of quality, egg producer, Clarence Court, has announced a new range of large eggs from old, pure bred hens.


Old Cotswold Legbars

The Very Large Old Cotswold Legbars and Very Large Mabel Pearman’s Burford Browns will be sold exclusively through supermarket giant Waitrose this July.

Clarence Court says that the decision to launch the Very Large range follows a growing demand from customers and egg aficionados.

According to Clarence Court Director Lisa Rowe: “Many people write in saying that one boiled egg in the morning is not enough but that they can’t quite manage two. We therefore noticed a gap in the market for an egg that is a happy-sized medium between the two.”

Founded in 1990, Clarence Court has pioneered the revival of traditional breeds of hens from old pure breed bloodlines. Unlike modern hybrids, these birds are bred for egg quality and not quantity. The result, eggs with a rich natural coloured yolk, dense texture and thick shell. Small wonder that chefs such as Mark Hix (who has created a bespoke series of seasonal recipes for Clarence Court), Gordon Ramsay and Jamie Oliver are fans, and regularly use the eggs in their restaurants.

Says Lisa: “We are thrilled to be able to offer Waitrose customers our Very Large range. At Clarence Court, we adamantly believe our hens, which live in veritable fowl luxury, lay the tastiest eggs. With larger yolks and an excellent rich flavour, we are sure these packs will impress cake-making maestros and breakfast buffs alike.”

Clarence Court’s Very Large range will be available from Waitrose from 14th July and will cost £2.49.

5m Editor