ShapeShapeauthorShapechevroncrossShapeShapeShapeGrouphamburgerhomeGroupmagnifyShapeShapeShaperssShape

Alpharma Announces Video Contest Winners

by 5m Editor
24 December 2008, at 7:43am

US - Students from the University of Wisconsin-Madison are to receive the $5,000 grand prize in Alpharma's Student Video Contest.

Alpharma Inc., Animal Health has announced that students from the University of Wisconsin-Madison are the $5,000 grand prize winner of the 2008 Alpharma Student Video Contest. Second and third place was awarded to students from the University of Florida and the University of Arizona, each receiving $2,000 and $1,000, respectively, for their efforts.

"We are extremely pleased with the outcome of the student video contest and the amount of participation we had from students," says Jeff Mellinger, Global Leader, Sales & Marketing for Alpharma Inc., Animal Health. "I would like to congratulate the University of Wisconsin-Madison group for their video One and the Same (OatS) and the important message it delivered regarding the humane, ethical ways animals are treated on America's farming operations."

The video contest began earlier this fall as college agriculture students from across the country were asked to compile short video clips related to food production. Students received a $25 gift card for each video accepted, up to 10. More than 150 clips were uploaded to the contest web site. In the second phase of the contest, students were asked to compile these clips, along with their own footage, to complete a video telling a story about how food is produced. Five videos were submitted to the contest and voted on by participants and the public. More than 7,000 votes were cast by the time voting ended on 19 December.

Video titles and submitting universities are as follows:

  • Today's Agriculture – University of Florida
  • Beef: Our Priority – University of Arizona
  • Myth or Fact!? – Ohio Northern University
  • Antibiotics in the Dairy Industry – University of Tennessee
  • OatS – University of Wisconsin-Madison

The winning videos will be posted on the contest web site, YouTube and other social networking sites where visitors will be able to watch the videos and have a better understanding of how food is produced, as well as the care that is given to farm animals.

Further Reading

- Go to our previous news item on this story by clicking here.