Situated in Albania's most important industrial centre at Fieri, on the Gjanica tributary of the Seman River, Driva has delivered unprecedented growth since first entering the poultry market in 1997. The company's hatchery will ultimately produce 10 million day-old chicks each year.

Hiqmet Driza, founder and owner of Driza Limited, and Jan-Peter Eil, Project Manager Pas Reform Hatchery Technologies

Founder and owner, Hiqmet Driza faced massive challenges when he first launched his poultry production business in 1997.

"Driza is an incredible success story," explains Pas Reform Project Manager Jan-Peter Eil. "When the business expanded into poultry production, Albania's [poultry] processing facilities were severely hampered by technological and managerial inefficiencies, outdated equipment and the want of a skilled workforce."

"Yet in a little over ten years, and with the support of the AAATA (Assistance to Albanian Agricultural Trade Associations) project, Driza has emerged as the region's leading producer of high quality poultry and poultry meat products."

With the installation of its Smart products, Pas Reform's Academy will also deliver full onsite training programmes for Driza's hatchery personnel.

Alongside its broiler operations, Driza also produces 100,000 turkeys each year, with additional revenue streams from ostrich, lamb, pork and wine production. A feedmill, modern broiler slaughterhouse, cooling/freezing operations, distribution and retail networks put the company well on-track in its plans for full integration.