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ABC and ISA Join Forces

by 5m Editor
30 January 2009, at 8:05am

US - ABC Holding Group LLC, USA and Hendrix Genetics Ltd, Canada, on behalf of ISA North America have signed a consultancy agreement with the objective to improve ISA's market position in the USA and Japan.

ABC-Holding Group LLC is a newly established company owned by Andy Hansen, Bob Kreider and Chris Hansen. ABC will focus on the further development of ISA's business in the USA and Japan, as an addition to the already existing sales channels.

Andy Hansen, of ABC Holding Group mentioned: "The egg industry in the USA and Japan needs easy access to the diverse genetics that ISA provides. Several large egg producers and hatcheries in both countries have approached us to make this happen. We have talked with ISA the past few months and are impressed with the quality of their products, people and organisation. Together we will deliver what the egg industry needs."

Servé Hermans, Managing Director of ISA mentions: "The ABC-group represents a synergy of talents, abilities, education and experience, all combined with a passion to succeed. "Their knowledge of both markets and the good contacts they have in the egg industry in the USA and Japan, makes me feel very confident that we will be able to create a balance in the supply of layer chicks to the egg industry in both countries."