Hy-Line International (U.K.), the newly formed operation to produce and supply parent stock for export, has appointed Jonathan Cade as international sales director, where he will take responsibility for the sales of Hy-Line parent stock within Europe, the Middle East, Africa and Russia.

Jonathan Cade

Mr Cade brings with him over 18 years of experience in the poultry industry, joining Hy-Line International (U.K.) from Cobb Europe Ltd where he held the post of sales and marketing director.

Having graduated with a Diploma in Poultry Husbandry, Mr Cade started his career as a farm manager, before moving into technical services with the Cobb breeding company, where he spent a number of years as a technical manager working in Southern Africa and the USA.

Mr Cade moved back to the UK in 2004 where he moved into sales and marketing at Cobb Europe Ltd. In 2006, he was appointed to the Board of Directors, with responsibility for sales and revenues of Grandparent and Parent Stock for the European, Middle East and African markets.

Mr Cade commented, "I am really looking forward to working with new colleagues and customers from a variety of countries. Hy-Line International is a world leader in its field; I believe my experience will further strengthen the existing international sales team and help continue the growth in demand for Hy-Line breeds across the European, Middle East, African and Russian markets."