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A'Saffa Poultry Farms Collaborates with Wally's

by 5m Editor
14 April 2009, at 4:57am

OMAN - In a first of its kind venture, local chicken producer A'saffa Poultry Farms has tied up with Wally's, the country's first fast food chain, to become the latter's sole supplier of chicken products.

AME Info reports that A'saffa was started in 2001, engaged in the production of fresh and frozen chicken products. The company began commercial production in 2004 and is a household name today known for its superior quality and stringent production standards.

After its recent expansion, this popular domestic brand has increased their production capacity and accelerated production strength by increasing the number of hatcheries, process houses, machinery and slaughter houses.

With these continuous efforts, A'saffa has been successful in not only producing a high quality product but also something that is economically viable. They have been taking mighty steps in their efforts to expand across the Sultanate of Oman.

Daeij al Hosni of A'saffa Poultry Farms said, "It has been our constant endeavour to reach out to more people across the sultanate. Out new venture with Wally's asserts the same. We are sure that this association will bear good results. The new Arabiatta flavour beautifully blends in the goodness of the spices and the tender chicken. I am sure people are going to love it!"

Sami al Wahaibi, Executive Manager, Wally's commented, "We are very proud of our association with A'saffa Poultry Farms as they are the number one chicken producing company in the country. When we decided to create Arabiatta, we were clear that we wanted to use Omani spices as they are an integral part of every household. But we also wanted to create something new and different that our customers can look forward to and our obvious choice was A'saffa chicken because they are the best."

A'saffa Poultry Farms SAOG is situated in Thumrait in the southern Dhofar Region. The plant processes 16 million naturally fed and hand slaughtered chickens in a year. The A'saffa range includes fresh and frozen chicken along with chicken appetizers like nuggets, burgers, fillets, fingers, samosas and spring rolls.