Petersime has long recognised the importance of its distributors as a driving force behind the company's success. Always ready to share knowledge and best practices, Petersime recently organised two distributor seminars in Bangkok (Thailand) and Ghent (Belgium).

Petersime has been active in Asia/Pacific for over 30 years, with a vast network of distributors in nearly every country in the region. To support its partners in this part of the world, the company organised a seminar in Bangkok this past March. Attended by all Asian distributors, as well as by representatives from Australia and the Middle East, the event was a resounding success, praised for its well-balanced mix of practical information and scientific research.

Back in Europe on the home front, where Petersime holds a dominant market share, a second seminar was organised in Ghent for the company's European distributors, attracting representatives from all over the continent. Once again, the feedback from everyone involved was extremely positive.

Petersime's top management was on hand in both Bangkok and Ghent to share its knowledge and experience. The following topics on the company's successes were presented and discussed:

• pioneering innovations in Bio-Response Incubation., including the introduction of Synchro-Hatch, a fourth bio-response technology
• latest development in energy saving technology (Eco-Drive)
• extensive comparative field trials and research results
• wide range of support and guidance services, and
• an overview of the company' worldwide position and latest improvements in the organisation.

Michel De Clercq, managing director of Petersime, was delighted with the programme and the high turn-out. He thanked the participants for their persistent commitment, professionalism and enthusiasm, the key to the continued growth and success of the company and its customers worldwide.