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Cherry Valley Has Two Good Reasons to Celebrate

by 5m Editor
24 November 2009, at 10:15am

UK - Duck producer, Cherry Valley, is celebrating its 50th anniversary with record sales.

Lincolnshire-based Cherry Valley has two reasons to celebrate this month as it reaches its 50th anniversary, which is marked by the announcement of a record turnover year.

The country's leading duck supplier, which has seen a number of significant developments during 2009, including the launch of its higher welfare Farm Fresh Duck brand, secured a £62 million turnover in the last 12 months despite the economic downturn. This is a £4 million increase on 2008's figure of £58 million.

Richard Bird, managing director at Cherry Valley, said: "It's a fantastic achievement for the company to be celebrating its 50th year of business and the announcement of our record turnover just shows that half a century later we are still going strong, even in the current economic climate.

"This year, we have launched our successful Farm Fresh Duck brand, secured major listings with Marks & Spencer and Tesco in the grocery sector, and our Chinese business remains buoyant, so we stand in good stead for the next 50 years!

"I have been with the company for 40 years having worked in almost every role, and I am immensely proud of all we have achieved and I am confident this success will continue."

This year also saw Cherry Valley awarded a Freedom Food accreditation in recognition of the high standards of welfare throughout its farms. This is something the company has been committed to developing and perfecting over its 50 years.

Further Reading

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