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Brazil's Poultry Sector to Focus on Sustainability

by 5m Editor
30 December 2009, at 10:30am

BRAZIL - The Brazilian Poultry Exporters Association plans to intensify the promotion of its sustainability, quality and sanitation issues in 2010.

The Brazilian Poultry Exporters Association (Abef) has announced that it is will expand its promotion actions abroad in 2010, according to the Brazil-Arab News Agency (ANBA).

The objective, according to the organisation, is to promote the differentials of sustainability, quality and sanitary aspects of Brazilian poultry.

Among the actions forecasted is the promotion of workshops in partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil). The president at Abef, Francisco Turra, said in a press statement that the organisation is, for example, going to mark presence in the South Africa World Cup, to take place in 2010.

In January, Abef will participate in the International Poultry Expo, to take place in Atlanta, in the United States. According to Mr Turra, Brazilian poultry farming is fully prepared to address concerns regarding sustainability and sanitary aspects.