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Super Centre to Boost Chicken Sales

by 5m Editor
26 February 2010, at 10:33a.m.

BARBADOS - Super Centre has launched a programme to help the poultry industry by promoting chicken in supermarkets.

In considering what to make for dinner, why not just 'Make it Chicken Tonight'. Barbados Advocate reports that this new catch-phrase is part of a new initiative launched by Super Centre to help support and drive the local poultry industry.

Speaking to the media in the Corporate Offices of JB's Supermarket, Managing Director, David Neilands, explained: "Support for the chicken industry means helping people in jobs and also means eating the right foods because chicken is a very healthy meat and one that is very highly regarded in Barbados as having great flavour.

"We just wanted to pursue an initiative where we would try to draw attention to chicken more in the supermarkets."

In addition, he said that the initiative would be linked with their already popular 'Pocket Sense' and 'Feed your family of four for under $30' programme for the budget-conscious shopper.

Mr Neilands added: "In the case of rotisserie chicken, we are making the point that if you buy it on a Monday, you can possibly get at least three meals out of it during that week, so therefore that makes pocket sense. It is the idea of suggesting to people, let's revisit what we have been purchasing and try and understand how we can extend the dollar by coming up with ideas to stretch this dollar when purchasing."

Commending the initiative, Chief Executive Officer of the Barbados Agricultural Society, James Paul, said that it had been shown on international markets that a primary product should not be taken for granted and since the quality of local poultry was high, such programmes would help to re-market chicken while outlining the possible recipes open to Barbadians by using the whole bird.

Mr Paul said: "It is always part of the value-added product and I think that the fact that Super Centre has taken this initiative, in terms of trying to focus more on locally-produced agricultural products, is something that I would want to recommend other businesses in Barbados to do."

According to Barbados Advocate, customers can expect to receive chicken recipe pamphlets at the various Super Centre outlets in the upcoming weeks.