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More Cooked Turkey Deli Meat Enters Market

by 5m Editor
31 August 2010, at 8:31a.m.

US - The National Turkey Federation's latest survey shows stability in product distribution.

Cooked white turkey meat, or deli meat, distribution in the marketplace grew six per cent in 2009 to more than 467 million pounds, according to National Turkey Federation's (NTF) 2009 'Marketplace Survey', with nearly half (43 per cent) being distributed to food-service operations.

AgriStats, Inc., a statistical research and analysis firm, conducts the survey for NTF every two years revealing turkey product distribution information. The 2009 survey represents more than six billion live pounds of product.

Sherrie Rosenblatt, NTF's vice president of marketing and communications, commented: "The growth of cooked white turkey meat in the marketplace is a reflection of its versatility and excellent nutritional profile. Not only is it delicious in between two slices of bread, but it's also a great addition to soups and salads and can be extended into breakfast, lunch and dinner."

The survey reveals that the top three turkey products produced are whole birds (more than one billion pounds), cooked white meat (more than 467 million pounds) and ground turkey (more than 415 million pounds).

About 41 per cent of the turkey volume sold goes to the retail sector. Whole birds make up 51 per cent of the volume distributed to supermarkets, followed by ground turkey (19.5 per cent) and bone-in breast (7.9 per cent).

The food-service sector receives about 18 per cent of the turkey volume. The top three products distributed in the food-service industry are cooked white meat (30.5 per cent), sliced deli meat (21.7 per cent) and other raw turkey meat, such as breast cutlets and mignons (14.6 per cent).

To further the industry's knowledge of how turkey products are distributed, both in terms of distribution and types of products sold, the 2009 'Marketplace Survey' enables the industry to determine what type of products are sold and which channels offer processors the most growth potential.