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NOVOGEN Avicultura Distributes Products in Brazil

by 5m Editor
27 August 2010, at 12:48p.m.

BRAZIL - Novogen is very pleased to announce that they have reached an agreement with Globoaves for the distribution of the NOVOgen Brown and NOVOgen White in Brazil.


Olivier Behaghel, Mickaël Le Helloco and Roberto Kaefer

Sergio Bia Candia, Mickael le Helloco and Leomar Klassman

Globoaves operates through the newly created company “NOVOGEN Avicultura Ltda” with it’s headquarters in Cascavel (PR) and branch offices in Birigüi (SP) and Itirapina (SP). This gives NOVOGEN a very good opportunity to establish a major presence in Brazil, which is the largest egg market in South America.

“This new partnership between Globoaves and NOVOGEN, a company of Groupe Grimaud, is the natural outcome of the already existing close collaboration since 2009, when Globoaves and Grimaud created a new company called “Global Breeders” for the production and distribution of broiler breeders for the coloured/alternative markets," says Olivier Behaghel, director Brazilian operations Groupe Grimaud.

Roberto Kaefer, partner and commercial director of Globoaves, highlights: “NOVOGEN offers a new alternative to the egg producers, providing them with more options and possibilities to answer to their specific needs, taking into account several criteria to achieve well-balanced products for the different segments of the market. That is the reason why we have decided to invest in NOVOGEN and to become a partner. We will take our responsibilities to make this a great success. On the other hand this gives us more consistency and commercial power in the layer breeding industry."

As business partner of NOVOGEN, Globoaves will provide support in the infrastructure of farms, hatcheries, logistics, technical and commercial service. “We are very satisfied about this close collaboration with one of the largest and most dynamic day-old-chick suppliers in South America. We are convinced that the Novogen products will express a high level of performance in Brazil, which will also perfectly fit to other countries in Latin America," says Mickaël Le Helloco, General Manager of NOVOGEN SAS.

NOVOGEN Avicultura Ltda has appointed Mr Leomar Klassman, who has extensive experience in the production of eggs and day- old-chicks, for the sales in Brazil. He will be supported by Mr. Sérgio Bia Candia, who has been working for several years in Brazil and also South America in the commercial layer business.

During the last month of July 2010 the NOVOgen White and NOVOgen Brown Sergio Bia Candia, Mickael le Helloco and Leomar Klassman products were introduced at the 51st traditional Egg Show in Bastos (SP). This region produces about 14 million table eggs per day, which is more or less 15 per cent of the total production in Brazil.