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BRF Starts Further Processing Plant in Middle East

by 5m Editor
15 August 2011, at 10:36am

UNITED ARAB EMIRATES - Brasil Foods (BRF) of Brazil is to build a new plant for further processed products in the United Arab Emirates at a cost of around US$120 million.

Brasil Foods S.A. has announced it is to set up a new industrial plant for processed products to be built in the Middle East, more specifically the United Arab Emirates. The unit will reach its full production capacity of approximately 80,000 tons per year when fully operational and involves investments of US$120 million to be disbursed in two stages: phase 1 - US$ 95 million and phase 2 - US$ 25 million. Operations are scheduled to begin at the end of 2012.

The Middle East is one of the strategic regions being targeted for implementing BRF's internationalisation plan. This will be instrumental in consolidating the Company's leadership in the region with enhanced brand penetration, distribution and sales as well as permitting access to new markets. Local production of processed products will also allow BRF to offer flexibility and products customised to regional demands and to expand the portfolio in the food service and retail channels. This will be particularly the case for products such as breaded items, hamburgers and pizzas and specialty meats and marinated processed foods.

Currently, the Middle East accounts for 31.8 per cent of all BRF's exports and the Sadia brand is rated Top of Mind in various countries in the region. BRF brands are sold into the principal countries of the Middle East such as: the United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Qatar and Bahrain, Iran, Iraq, Jordan and Lebanon. The Company also has a strong presence throughout the Persian Gulf region as a whole.