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Egg Company Continues Innovation

by 5m Editor
11 October 2011, at 8:58am

UK - the happy egg co. is rolling out a range of 170-g single-serve quiches and Scotch eggs to hit stores nationwide from October.

The 170-g quiches follow the success of the larger sharing size quiches that the happy egg co. launched in June. They will initially be stocked in Tesco Express stores where they have replaced the sharing size quiches which have now secured listings in Tesco stores nationwide. They will launch into Sainsbury's in October.

The Scotch Eggs, a new innovation for the brand, will initially be available in Tesco stores from October priced at £1.49 for a two-pack and £1.49 for a 12 mini-pack. the happy egg co. Scotch eggs will add a branded option to what has traditionally been an own-label driven category.

Rob Newell, Head of Brands at the happy egg co., said: "We know that consumers really relate to the values of the happy egg co. and we wanted to give retailers and consumers more ways to enjoy the eggs we produce. Whilst there are some retail offerings that contain free range eggs, our consumer research identified that this is often not clear to shoppers.

"We see Scotch eggs as a natural progression from shell eggs and an exciting way to break into a new category. NPD is very important to our brand and growth plans and it is something retailers and consumers will see more of in the coming months."