With 45 million inhabitants and an average poultry consumption of over 25kg per capita per year, Colombia represents an important growth market for the Dutch supplier of Smart^TM single-stage hatchery technologies.

Under Mr Pardo's direction, R&M Corporation will provide Colombian customers with direct access to spares and a full range of sales, technical, training and project management services.

Rodrigo Pardo

For more than 20 years, Mr Pardo has worked in the livestock industry. With specific expertise in agricultural industrial refrigeration and processing, he brings a wealth of knowledge on project management and technical installations to his new role.

He said: "With successful projects in Venezuela, Ecuador, Chile and, of course, Brazil, Pas Reform's Smart hatchery technologies have had a real impact on the Latin American market. We look forward to furthering that success here in Colombia."

Pas Reform's Director of International Sales & Business Development, Bouke Hamminga, will be working closely with Mr Pardo and his team.

He said: "When Pas Reform opened its first Latin American office in Mexico in 2002, we had ambitious targets but we still did not imagine the level of market penetration that would be accomplished in such a short time."

Sustained growth in the region prompted the launch of Pas Reform do Brasil, Pas Reform's first-ever production facility outside the Netherlands, in 2008 – and with that, a strong, strategic focus to develop a network of localised offices and technical support facilities throughout the Region.

"Colombia is an important and growing market and we very much look forward to working with Mr Pardo and his team, to see where our combined vision will take us here in the future," concluded Mr Hamminga.

Contact details for Pas Reform's new office in Colombia are: