The 11th RMEAA meeting had high attendance due to the value of sharing commercial experience and market intelligence including a product performance analysis within the region to ensure Ross is the breed of choice and market leader for the future.

The agenda covered a range of topics including the future Ross supply strategy into the region, continued investments in research and development, global and regional product benchmarking to confirm Ross potential, individual Distributor presentations of all regional markets, including one on ‘the future for China.’ The second day encompassed a presentation on Ross market share in South East Asia, the Ross global marketing strategy and the effects of global commodities on supply and demand.

Puzant Dakessian, Regional Technical Manager closed the successful two day event and highlighted the important take home messages, before the group departed the following morning for a visit to the Dafaun Poultry Breeding Company near Beijing. The final day included a tour of the Great Wall of China.

“We get a chance to see each other again, compare what we are doing in our operations and learn from our colleagues, particularly if they are succeeding with something different. It is enjoyable and very beneficial,” stated Eng. Nasser, Chairman, Pure Breed Poultry Company, Saudi Arabia.

“The primary focus and importance of these gatherings for us is where R&D is going to be in the next 10 years. If you don’t have cash and liquidity to invest in research you lag and will eventually fall behind,” concluded, Tony Freiji, President, Wadi Company, Egypt.

“This is a wonderful forum to meet each other and get a yearly update. We are culturally close and yet see the different situations we encounter and can benchmark our performance openly. The information and detailed presentation package helps us with our business focus and where we need to invest in the next five years,“ commented Mr Ghorbani, Chairman and Managing Director, Zarbal Group, Iran.