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Aviagen Sets up Club to Celebrate Outstanding Broiler Performance

by 5m Editor
27 February 2012, at 11:37am

EU - In order to recognise farmers who achieve exceptional broiler performance, Aviagen has recently established the Ross 400 Club.

Any UK broiler farmer who reaches a European Production Efficiency Factor (EPEF) of 400 or more with their Ross flock is eligible for membership of the Club.


Farm manager James Dethick and broiler grower David Speller receiving their Ross 400 Club award.

Ian Dowsland, Technical Service Manager, said: "We have been really encouraged by the response we have had since launching this initiative. Since 2009 11 flocks have recorded an EPEF of 400 or higher, however I am confident that more and more farmers across the UK will become members of the 400 Club in the coming months.

"Achieving an EPEF of 400 is something to be celebrated as less than 1 per cent of broiler flocks globally reach this mark. During our visits to each new 400 Club member it became apparent that there is no set formula for success – there has been a mix of both the traditional stockmanship approach, as well as a more modern, technological approach to broiler growing."

Alan Thomson, Aviagen Regional Technical and Commercial Manager, said: "The UK broiler industry has seen some significant achievements in recent times and we are keen to acknowledge the hard work and dedication that goes into producing a successful broiler flock. That is the reason behind the Ross 400 Club. Reaching this milestone is a truly outstanding result which goes above and beyond our own performance objectives and deserves recognition."

David Speller, an independent broiler grower and new member of the Ross 400 Club said: "It is great to have the achievement of reaching 400 EPEF recognised in this way. I am really pleased that my efforts in producing a top-quality flock have been recognised and I look forward to achieving more 400s in the future."

All club members receive an award, certificate, annual newsletter, branded merchandise and have their name added to a role of honour on the Aviagen website.

For details on how to enter the Ross 400 Club, please contact your local Aviagen representative or our UK office on 0131 333 1056 or email Ross400Club@aviagen.com.

EPEF is the equation used to measure the technical performance of a flock and takes in to consideration the FCR, liveability, live weight and age of the bird. It is very difficult to achieve a score of 400 as there are many factors that contribute to the success of a flock and its chance of reaching 400.